Wednesday, 6 November 2013

Social Networking Analysis And Mining Terminology 101

Here are some Social Networking terms that I found interesting:

Connections

  • Homophily:  homo=similar, phily=affection for.  This is the extent to which actors (people, inviduals) form ties with similar versus dissimilar others.  Common measures of similarity are:  gender, race, language, age, occupation, education level, income level etc.
  • Multiplexity:  how are two entities related to each other.  multi= many, plexity = connected-ness.  For example, Raj and Suman working together and also being bachpan friends would entail a multiplexity of 2
  • Mutuality / Reciprocity:  this is easy.  If Peter is a friend of Jack's, does Jack also consider Peter a friend?  Is it one way - in which direction, or both ways?
  • Transitivity:  
  • Network Closure:  
  • Propinquity:
Distributions
  • Bridge:
  • Centrality:
    • Betweenness Centrality
    • Closeness Centrality
    • Eigenvector centrality
    • Alpha centrality
    • Degree centrality
  • Density:
  • Distance:
  • Structural hole:
  • Tie Strength:
Segmentation
  • Cliques:
  • Social Circles
  • Clustering Co-efficient
  • Cohesion

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